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What is Google Panda- Explained.
What Is Google Panda is long-awaited update to the algorithm used to determine the relevance of websites to keywords and hence their position (or rank) on the Search Engine Results Page for a certain keyword. In a shorter way, it is the term coined to refer to the radical change in Google’s site ranking technology. The new algorithm was effected on Google Search in February of 2011 has been receiving updates ever since. In Google’s view, Google Panda is meant to help good quality sites rank better than lesser quality sites based on a certain keyword.
Were Google Search any less a successful search engine, then the what is Google Panda update would not have made such a difference or caused that much fuss. But then, Google is easily the world’s most popular and most used search engine. This is why marketing terms like search traffic and page rank are mostly used in tandem with to a how well placed a website is on the Google SERP for a keyword and to a much less extent how it ranks on other websites. You can read about the world’s most loved search engine here. The Google Panda algorithm has been updated severally since its inception after users reported unfair ranking of some websites.
How Exactly Does The Google Panda Algorithm Work?
Previously, Google relied less computers to check the quality of websites. Besides the usual on-page SEO checks for subtle use of keywords and their relevance to the website, the search giant also hired human testers to help rank websites. The human testers compared websites based on parameters like quality of design, how trustworthy the sites were, speed of access and such. They then used their observations along with computerized keyword optimization checks to calculate the appropriate rank of any website in relation to its keyword or keyword phrase.
What is Google Panda- Explained.
What Is Google Panda algorithm is exclusively a computerized technology that is used to ‘learn’ the features of the websites the testers certified as high quality and those they certified as low quality. The aim is to improve the speed at which the rank for a website can be determined and also to achieve and sustain appropriate levels of consistency. In almost all tasks that can be performed by machines and humans, it is well known that machines can achieve better consistency and speed, and this is what the eponymous Google Engineer Navneet Panda was banking on.
What Difference Does The Google Panda Algorithm Make?
For one, Google Panda means that the previous PageRank mechanism ceases to be the sole determinant of how well placed a website is placed on the SERO for a keyword. The PageRank technology relies on how well a website links out to related websites and how related websites link back to the subject website. For ages, this has been the main method that Google has used to determine the rank of a website.
Now, with other parameters like design and speed of loading coming into play, it means the importance of backlinks is downplayed. Webmasters will now have to pay better attention to how well the websites are designed and they will have to find hosting that provides ample speed. It has also been note that Google Panda lays extra emphasis on the date of creation of a webpage. This means that those web masters who like to copy content from other websites will definitely lose a great share of search traffic. If two sites have duplicated content, the one that was created first takes precedence over the other one in ranking for the niche keyword. Those websites containing old content, though useful or relevant, may however have to write updated posts as Google Panda has also been shown to favour newer web pages with unique information on a subject. Whether it is because the newer web pages may contain additional or updated facts about the subject remains to be seen.
What Is Google Panda- A Welcome Idea?
All factors weighed, the answer to what is Google Panda algorithm is a mixture of joy and sadness for the average webmaster. For one, they will have to be careful that they build higher quality links and not just build random links. Now that PageRank (backlinking) is not all that important anymore, the personal experience of human testers when following the links will count. Webmasters who have the habit of linking to higher quality websites have no problem but for those who rely on constructing as many backlinks as possible, there is homework to be done. Also, the design quality of the websites will have to be considered. Factors like how attractive the brand a website portrays is will come into play. Here, webmasters who have the guile for tweaking themes are advantaged. Their lesser endowed counterparts will have to rethink their strategies. The Google Panda is the subject of controversy owing to what many webmasters see as unfair ranking of their websites. This is because accuracy can not be guaranteed with the machine-learning techniques employed for the algorithm. At one point, Google had to release a guide on their official blog on what Panda-friendly web design and Expert SEO techniques to use. Dismayed webmasters can rely on this to improve their ranks.
Other Notable Resources:
Google’s Corporate Philosophy.
Larry Page and Sergey Brin creators of Google PageRank System.
Google Toolbar Support.
Google Search History Expands, Becomes Web History.
Open Directory Project (DMOZ)
Matt Cutts On PageRank.
Original PageRank From Stanford.
Future Of PageRank.
Tips And News About Google.
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